Crystal Hamilton, as the Founder and CEO of Knowbie, is at the forefront of transforming the hospitality industry through innovative training solutions tailored specifically for alcohol service. With a keen understanding of the challenges that restaurants face—particularly in terms of profitability amidst a labor shortage...
Crystal Hamilton, as the Founder and CEO of Knowbie, is at the forefront of transforming the hospitality industry through innovative training solutions tailored specifically for alcohol service. With a keen understanding of the challenges that restaurants face—particularly in terms of profitability amidst a labor shortage and rising costs—Crystal has dedicated her career to addressing these issues head-on. Her expertise in the beverage industry, coupled with her extensive background in hospitality management, positions her uniquely to create impactful training programs that empower front-of-house (FOH) teams.
At Knowbie, Crystal leads key projects focused on developing comprehensive alcohol training modules that not only enhance staff knowledge but also drive sales and improve customer experiences. By leveraging technology, she ensures that training is not only effective but also accessible, allowing restaurants to quickly adapt to the ever-evolving market demands. Crystal’s commitment to excellence is evident in her approach to menu development, where she emphasizes the importance of pairing food with the right alcoholic beverages to elevate dining experiences and boost profitability.
Her skills in wine, sales, and the broader hospitality industry enable her to craft solutions that resonate with restaurant owners and operators. Crystal’s vision is clear: to build a more profitable and sustainable hospitality sector by equipping teams with the tools they need to succeed in alcohol service. Through her leadership at Knowbie, she is not just addressing a critical industry challenge; she is redefining how alcohol training is perceived and implemented across the sector.
