Cristine Watrous currently serves as the US HCP Marketing Lead for the RSV Maternal Vaccine at Pfizer, where she plays a pivotal role in shaping the future of maternal immunization against respiratory syncytial virus (RSV). In this capacity, Cristine has successfully developed a comprehensive healthcare...
Cristine Watrous currently serves as the US HCP Marketing Lead for the RSV Maternal Vaccine at Pfizer, where she plays a pivotal role in shaping the future of maternal immunization against respiratory syncytial virus (RSV). In this capacity, Cristine has successfully developed a comprehensive healthcare professional (HCP) engagement strategy that not only highlights the critical importance of the vaccine but also addresses the unique needs of healthcare providers. Her strategic marketing initiatives are grounded in robust data analysis and insights, ensuring that the promotional campaigns resonate with target audiences and drive meaningful engagement.
One of Cristine's key projects involves preparing sales teams for the launch of the first maternal RSV vaccine, a groundbreaking advancement in the pharmaceutical industry. Her expertise in audience segmentation and strategic planning has been instrumental in crafting tailored messaging that effectively communicates the vaccine's benefits to both healthcare professionals and expectant mothers. Cristine's ability to collaborate across functions and influence stakeholders has been vital in navigating the complexities of commercial operations and compliance within the highly regulated pharmaceutical landscape.
With a strong foundation in change management and a passion for continuous learning, Cristine is adept at identifying market trends and leveraging analytics to inform decision-making. Her proficiency in project communications ensures that all team members are aligned and equipped to execute the marketing strategy effectively. As a thought leader in the vaccination space, particularly concerning rare diseases, Cristine Watrous is committed to advancing public health through innovative marketing solutions that empower healthcare professionals and improve patient outcomes.
