Cristiano Blanco serves as the Chief Product Officer at ComeOn Group, where he leverages over 16 years of extensive experience in the iGaming industry to drive innovation and strategic growth. Leading a dynamic team of over 60 product professionals, Cristiano oversees diverse areas including Sportsbook,...
Cristiano Blanco serves as the Chief Product Officer at ComeOn Group, where he leverages over 16 years of extensive experience in the iGaming industry to drive innovation and strategic growth. Leading a dynamic team of over 60 product professionals, Cristiano oversees diverse areas including Sportsbook, Casino, User Experience (UX), mobile applications, product ownership, and game development. His leadership is pivotal in shaping the product strategy that spans the entire ComeOn Group portfolio, ensuring that the company remains at the forefront of the competitive online gaming landscape.
Under Cristiano's guidance, key projects have focused on enhancing customer acquisition and retention strategies, utilizing cutting-edge product design and online advertising techniques. His expertise in change management has been instrumental in navigating the rapidly evolving market, particularly in integrating emerging technologies such as cryptocurrency into product offerings. By representing the Product division in the ComeOn Group Executive team and Board of Directors, Cristiano plays a crucial role in aligning product initiatives with the overall business objectives, fostering a culture of innovation and excellence.
Cristiano's strategic vision is complemented by his hands-on approach to project management, enabling him to effectively direct the delivery cycle of new and existing products. His commitment to developing VIP programs and new business opportunities has not only enhanced customer engagement but also positioned ComeOn Group as a leader in the iGaming sector. With a passion for driving growth and a deep understanding of market dynamics, Cristiano Blanco continues to be a transformative force in the industry, consistently pushing the boundaries of what is possible in online gaming.
