Craig Wilson is a seasoned Principal UX/UI Architect at SVB, specializing in API Platforms and UX Center of Excellence (C4E). With over 25 years of experience in user experience design and management, Craig has honed his skills in creating user-centric digital products that not only...
Craig Wilson is a seasoned Principal UX/UI Architect at SVB, specializing in API Platforms and UX Center of Excellence (C4E). With over 25 years of experience in user experience design and management, Craig has honed his skills in creating user-centric digital products that not only meet but exceed user expectations. His role at SVB involves collaborating closely with cross-functional teams, including product managers, developers, and stakeholders, to transform innovative ideas into tangible solutions.
One of Craig's key projects includes the development of Enterprise Standards that serve as a robust foundation for creating extensible and scalable applications. By leveraging data analysis and usability testing, he ensures that the design process is informed by real user feedback, which drives meaningful results and enhances overall user satisfaction. His expertise in interaction design and mobile applications allows him to create seamless experiences across various platforms, making technology more accessible and engaging for users.
Craig's commitment to servant leadership fosters a collaborative environment where team members feel empowered to contribute their ideas and insights. He employs techniques such as affinity diagramming and requirements gathering to align project goals with user needs, ensuring that every design decision is strategically sound. As a Principal UX Architect, Craig not only elevates the digital products at SVB but also mentors the next generation of UX professionals, sharing his knowledge and passion for creating exceptional user experiences. His blend of technical acumen and design thinking positions him as a pivotal figure in the ever-evolving landscape of user experience and product design.
