As the Senior Director of Go-To-Market Strategy at GoTo, Craig Wendler is at the forefront of a transformative initiative aimed at redefining how the organization approaches market engagement and customer acquisition. With over 15 years of experience in direct and channel sales, Craig has honed...
As the Senior Director of Go-To-Market Strategy at GoTo, Craig Wendler is at the forefront of a transformative initiative aimed at redefining how the organization approaches market engagement and customer acquisition. With over 15 years of experience in direct and channel sales, Craig has honed his expertise in strategic planning and business development, consistently exceeding sales targets in the competitive technical software landscape. His current role involves spearheading key projects that focus on reducing customer acquisition costs while simultaneously boosting average deal sizes and enhancing marketing effectiveness.
Craig's strategic vision is pivotal as he collaborates across departments to ensure alignment with GoTo's ambitious goals. By leveraging his skills in win-loss analysis and competitive analysis, he identifies critical business opportunities that drive sales growth and profitability. His commitment to cultivating a culture of accountability within sales and business development teams fosters an environment where innovation and performance thrive.
In addition to his leadership in strategic partnerships and channel partner engagement, Craig utilizes advanced Customer Relationship Management (CRM) tools, such as Salesforce.com, to streamline pipeline conversions and optimize customer interactions. His ability to navigate complex market dynamics and implement effective business strategies positions him as a key player in GoTo's mission to revolutionize its go-to-market approach. As Craig continues to lead these initiatives, he remains dedicated to empowering teams and driving sustainable growth in an ever-evolving industry.
