Craig Waters is a dynamic Senior Executive at TRAZER, where he plays a pivotal role in revolutionizing movement science through innovative marketing and sales strategies. With a deep-seated passion for advancing human health and performance, Craig is dedicated to establishing TRAZER as a critical standard...
Craig Waters is a dynamic Senior Executive at TRAZER, where he plays a pivotal role in revolutionizing movement science through innovative marketing and sales strategies. With a deep-seated passion for advancing human health and performance, Craig is dedicated to establishing TRAZER as a critical standard technology in the field of neuromechanics. His expertise lies in the objective quantification of the mind-body connection, a transformative approach that enhances athletic performance and rehabilitation.
In his current role, Craig spearheads marketing and sales operations, leveraging his extensive background in marketing strategy and entrepreneurship to drive TRAZER’s growth. He is instrumental in developing comprehensive market planning initiatives that not only highlight the unique benefits of TRAZER’s technology but also position the company as a leader in the fitness and consumer products sectors. His experience in international business and account management allows him to forge strong relationships with key stakeholders, ensuring that TRAZER’s innovative solutions reach a global audience.
Craig’s commitment to excellence is evident in his leadership of key projects that aim to integrate TRAZER’s technology into various sectors, including sports, healthcare, and wellness. By focusing on data-driven insights and consumer engagement, he is helping to create a robust ecosystem around TRAZER’s offerings. With a versatile skill set that encompasses marketing management, sales operations, and strategic planning, Craig Waters is not only advancing the mission of TRAZER but also shaping the future of movement science.