Craig Stinehour serves as a Senior Manager at Comcast, where he leverages his extensive expertise in financial management and digital media to drive profitability in an increasingly competitive advertising landscape. With a progressive career that spans various revenue-generating and operational roles, Craig is adept at...
Craig Stinehour serves as a Senior Manager at Comcast, where he leverages his extensive expertise in financial management and digital media to drive profitability in an increasingly competitive advertising landscape. With a progressive career that spans various revenue-generating and operational roles, Craig is adept at navigating the complexities of sponsorship revenue across multiple platforms, including broadcast, display, and podcasts. His current responsibilities encompass the meticulous oversight of day-to-day revenue metrics, financial closes, and comprehensive financial reporting for digital revenue associated with NBC properties.
In his role, Craig plays a pivotal part in ensuring that the digital business unit remains financially robust, utilizing his skills in financial accounting and analysis to inform strategic decision-making. His hands-on approach to managing print and digital business unit P&Ls allows him to identify growth opportunities and optimize resource allocation effectively. Craig's proficiency in digital strategy and advertising sales is complemented by his ability to analyze market trends, enabling him to develop innovative solutions that enhance revenue streams.
As a forward-thinking leader, Craig is committed to fostering a culture of collaboration and continuous improvement within his team. His insights into the publishing and digital media sectors, combined with his managerial finance acumen, position him as a key player in Comcast's ongoing efforts to adapt and thrive in a challenging advertising environment. Through his strategic vision and operational expertise, Craig is dedicated to ensuring that Comcast's brands not only remain profitable but also lead the way in digital innovation.
