Craig Sapashe is a distinguished Sr. Technical Account Manager at Keysight Technologies, specializing in Electronic Design Automation (EDA) software sales. With a robust background in technical sales and marketing, Craig has consistently demonstrated his ability to exceed multi-million dollar sales targets across the US Southeast,...
Craig Sapashe is a distinguished Sr. Technical Account Manager at Keysight Technologies, specializing in Electronic Design Automation (EDA) software sales. With a robust background in technical sales and marketing, Craig has consistently demonstrated his ability to exceed multi-million dollar sales targets across the US Southeast, Mid-Atlantic, and Midwest regions. His expertise lies in RF, microwave, and communications technologies, where he excels in technical need assessment, risk identification, and value creation.
At Keysight, Craig plays a pivotal role in driving business growth by identifying new customer opportunities and nurturing relationships with startups and established enterprises alike. His strategic approach to sales has enabled him to capture significant market share from competitors while expanding the installed base of Keysight’s advanced EDA solutions. Craig's proficiency in tools such as Agilent ADS, combined with his deep understanding of PCB design and mixed-signal applications, positions him as a trusted advisor to clients navigating the complexities of modern electronic design.
Craig's strong prospecting, communication, and negotiation skills have earned him recognition for excellence in customer engagement and satisfaction. He is adept at delivering compelling presentations that highlight the unique value propositions of Keysight's offerings, ensuring that clients are well-informed and confident in their investment decisions. By leveraging his extensive knowledge of wireless technologies and radio frequency (RF) applications, Craig continues to foster long-term partnerships that drive innovation and success in the ever-evolving electronics landscape.
