Craig Mcilvain is a seasoned expert in digital marketing, currently serving as the Owner of CraigAds, a customer-centric agency dedicated to empowering local businesses and franchises. With a Master’s in Applied Psychology from the University of Southern California, Craig leverages his deep understanding of consumer...
Craig Mcilvain is a seasoned expert in digital marketing, currently serving as the Owner of CraigAds, a customer-centric agency dedicated to empowering local businesses and franchises. With a Master’s in Applied Psychology from the University of Southern California, Craig leverages his deep understanding of consumer behavior to craft tailored marketing strategies that resonate with target audiences. His approach is rooted in a commitment to delivering measurable results, ensuring that each campaign aligns with the unique objectives and budgetary constraints of his clients.
At CraigAds, Craig spearheads a variety of key projects that utilize over 15 digital and non-digital marketing tactics, including Google My Business optimization, display advertising, and comprehensive market research. His expertise in Google Analytics allows him to analyze campaign performance meticulously, enabling data-driven decisions that enhance client outcomes. Craig’s proficiency in franchising also positions him as a valuable resource for franchise owners looking to maximize their local presence and drive customer engagement.
In addition to his technical skills, Craig is adept at navigating various platforms, including Pinterest and Internet Explorer, to broaden the reach of his clients’ marketing efforts. His proficiency in Microsoft Excel further supports his analytical capabilities, allowing him to present complex data in a digestible format for stakeholders. Through CraigAds, Craig Mcilvain continues to champion the success of local businesses, fostering growth and innovation in the ever-evolving digital landscape.
