Craig Mcansh serves as the Brand, Marketing & Trends Leader at Native Marketing, where he harnesses over two decades of creative leadership to drive innovative branding and marketing strategies. In this pivotal role, Craig is instrumental in shaping the agency's vision, which emphasizes a departure...
Craig Mcansh serves as the Brand, Marketing & Trends Leader at Native Marketing, where he harnesses over two decades of creative leadership to drive innovative branding and marketing strategies. In this pivotal role, Craig is instrumental in shaping the agency's vision, which emphasizes a departure from conventional marketing practices. His expertise lies in integrated marketing and corporate branding, allowing him to craft compelling narratives that resonate with target audiences and elevate brand identities.
At Native Marketing, Craig has spearheaded several key projects that exemplify the agency's commitment to continual innovation. One notable initiative involved a comprehensive rebranding campaign for a regional client, where he utilized his skills in strategic planning and digital marketing to develop a multi-channel approach that not only revitalized the brand's image but also significantly increased customer engagement and lead generation. His ability to leverage insights and trends has positioned Native Marketing as a thought leader in the industry, attracting clients eager to embrace non-traditional solutions.
Craig's passion for staff development is evident in his mentorship of emerging talent within the agency. He fosters a collaborative environment that encourages creative thinking and experimentation, ensuring that the team remains at the forefront of marketing trends. With a keen eye for art direction and online advertising, Craig continues to push the boundaries of what is possible in brand storytelling, making him a vital asset to Native Marketing and its clients. His commitment to revealing the essence of client brands and bringing them to life is a testament to his belief that innovative marketing can transform businesses and create lasting connections with consumers.
