Craig Marsden is a seasoned entrepreneur and business strategist, currently serving as the Business Owner of Carbon Software Technologies (CST), a leading ECU software development facility. With a robust background in recycling, new business startups, and project management, Craig has successfully steered CST towards becoming...
Craig Marsden is a seasoned entrepreneur and business strategist, currently serving as the Business Owner of Carbon Software Technologies (CST), a leading ECU software development facility. With a robust background in recycling, new business startups, and project management, Craig has successfully steered CST towards becoming a key player in the automotive software industry. His expertise encompasses a wide range of areas, including business strategy, planning, and product development, particularly in the realm of automotive Electronic Control Units (ECUs).
Under Craig's leadership, CST has excelled in mass vehicle ECU flashing, ensuring efficient and reliable software installations on production lines. His hands-on approach to managing daily operations allows him to maintain a keen focus on quality and innovation. One of his recent key projects, Carbon Tracking, represents a strategic evolution for CST, as the company now offers advanced plug-in black box telematics solutions with comprehensive driver profiling capabilities. This initiative not only enhances vehicle performance but also aligns with the growing demand for data-driven insights in the automotive sector.
Craig's skill set is further complemented by his proficiency in systems engineering, manufacturing, and strategic planning. His ability to negotiate and build strong B2B relationships has been instrumental in fostering partnerships that drive growth and customer satisfaction. As a dedicated team builder, Craig emphasizes the importance of collaboration and effective communication within his organization, ensuring that CST remains at the forefront of automotive technology and innovation. Through his vision and expertise, Craig Marsden continues to shape the future of ECU software development and telematics solutions in the automotive industry.
