As the Chief Technology Officer at ELK Marketing, Craig Harrison plays a pivotal role in shaping the agency's tech-driven approach to digital marketing. With a robust background in engineering and website development, Craig leverages his problem-solving mindset to craft innovative solutions that enhance client campaigns....
As the Chief Technology Officer at ELK Marketing, Craig Harrison plays a pivotal role in shaping the agency's tech-driven approach to digital marketing. With a robust background in engineering and website development, Craig leverages his problem-solving mindset to craft innovative solutions that enhance client campaigns. His expertise spans a wide array of technologies, including WordPress, Shopify, and WooCommerce, enabling him to oversee the development of high-performing websites that are both user-friendly and optimized for search engines.
At ELK Marketing, Craig is spearheading several key projects that focus on audience identification and targeting, ensuring that clients can effectively reach their desired demographics. His leadership in building KPI dashboards allows for real-time reporting and attribution tracking, providing clients with actionable insights into their marketing performance. By integrating advanced email marketing software and leveraging platforms like Google AdWords and Facebook Marketing, Craig ensures that ELK's strategies are not only data-driven but also aligned with the latest industry trends.
Under Craig's guidance, the agency has successfully serviced over 400 clients, delivering comprehensive marketing solutions that encompass everything from content writing and graphic design to animations and video production. His commitment to fostering a culture of innovation and collaboration within the team has positioned ELK Marketing as a leader in the B2B and E-commerce sectors, making significant strides in enhancing client engagement and driving conversions. With a keen eye for emerging technologies and a passion for digital marketing, Craig continues to push the boundaries of what is possible in the ever-evolving landscape of online marketing.
