Craig Dykstra is a seasoned marketing professional with over twelve years of experience in B2B and product marketing, currently serving as the Principal Partner Marketing Manager at Amazon Web Services (AWS). In this pivotal role, Craig spearheads the Head of Public Sector XTech Marketing, leading...
Craig Dykstra is a seasoned marketing professional with over twelve years of experience in B2B and product marketing, currently serving as the Principal Partner Marketing Manager at Amazon Web Services (AWS). In this pivotal role, Craig spearheads the Head of Public Sector XTech Marketing, leading a dynamic team of eight marketing experts dedicated to enhancing AWS's presence in the public sector. His passion for creating impactful marketing strategies is evident in his commitment to driving growth, innovation, and customer satisfaction across various initiatives.
At AWS, Craig is instrumental in building awareness and preference for AWS Partner Business Applications. He skillfully orchestrates field-led campaigns that target line-of-business (LOB) audiences, ensuring that the unique use cases of AWS solutions resonate with potential partners and customers. By scaling partner marketing efforts with strategic alliances, Craig not only enhances brand visibility but also fosters collaborative relationships that yield mutual benefits. His expertise in B2B marketing strategy and product marketing enables him to develop and implement initiatives that drive performance results for partners, ultimately contributing to the overall success of AWS in the competitive cloud services landscape.
Craig's proficiency in leveraging social media marketing, video editing, and various digital platforms enhances his ability to engage audiences effectively. His adeptness with tools like Salesforce.com and WordPress further supports his strategic initiatives, allowing him to analyze performance metrics and optimize campaigns for maximum impact. As a leader, Craig is not only focused on results but also on nurturing talent within his team, fostering an environment of creativity and innovation that propels AWS's marketing efforts forward.
