Craig Benner, as the Founder and Chief Executive Officer of Accretive, has positioned himself at the forefront of innovation in the out-of-home (OOH) advertising landscape. With a deep-rooted passion for media and technology, Craig has dedicated his career to bridging the gap between brands and...
Craig Benner, as the Founder and Chief Executive Officer of Accretive, has positioned himself at the forefront of innovation in the out-of-home (OOH) advertising landscape. With a deep-rooted passion for media and technology, Craig has dedicated his career to bridging the gap between brands and their target consumers, ensuring that advertising is not only impactful but also measurable. Under his leadership since the company's inception in February 2018, Accretive has emerged as a pioneering force, leveraging advanced data analytics and cutting-edge technology to bring addressability and accountability to OOH advertising.
At Accretive, Craig has spearheaded key projects that integrate digital strategy with traditional advertising, creating a seamless experience for brands looking to engage consumers in the real world. His expertise in integrated marketing and advertising sales has been instrumental in developing innovative solutions that enhance campaign effectiveness and drive measurable results. By focusing on mobile engagement and video advertising, Craig has helped brands navigate the complexities of modern consumer behavior, ensuring that their messages resonate in a crowded marketplace.
Craig's thought leadership in the industry is complemented by his strong negotiation skills and a commitment to fostering collaborative partnerships. His vision for Accretive is not just about increasing CPM (cost per thousand impressions) but about transforming how brands connect with their audiences, ultimately leading to more meaningful interactions and enhanced brand loyalty. As a media and technology leader, Craig Benner continues to shape the future of advertising, making Accretive a vital player in the evolution of OOH marketing strategies.
