Craig Askew is a seasoned Area Sales Director at AirLife, where he leverages his extensive experience in the hospital and healthcare industry to drive significant revenue growth and enhance market presence. With a proven track record as a Regional Sales Manager, Craig excels in managing...
Craig Askew is a seasoned Area Sales Director at AirLife, where he leverages his extensive experience in the hospital and healthcare industry to drive significant revenue growth and enhance market presence. With a proven track record as a Regional Sales Manager, Craig excels in managing a team of eight acute care sales professionals, guiding them to achieve ambitious sales quotas while fostering a culture of collaboration and excellence. His expertise in medical devices, particularly in cardiology, positions him as a key player in the competitive landscape of healthcare sales.
At AirLife, Craig is instrumental in orchestrating strategic initiatives that align with corporate objectives, including coordinating impactful sales meetings, tradeshows, and regional gatherings with distribution partners. His hands-on approach to corporate training and co-traveling with customer sales representatives ensures that his team is equipped with the latest knowledge and skills to identify up-sell and cross-selling opportunities within existing accounts. This proactive management of the sales pipeline and variance analysis not only enhances customer relationships but also drives sustainable business development.
Craig's strong background in forecasting, budgeting, and new product design empowers him to make informed decisions that contribute to the overall success of AirLife. His ability to analyze market trends and adapt strategies accordingly has been pivotal in maintaining a competitive edge in the medical devices sector. With a commitment to excellence and a passion for improving patient outcomes, Craig Askew continues to make a significant impact in the healthcare industry, positioning AirLife as a trusted partner for healthcare providers.
