Courtney Cruzan Shang Ke Ni serves as the Vice President of Operations & Product Development at brrr°, a pioneering company in fabric technology renowned for its innovative cooling solutions. With over 20 years of extensive experience in the textile and apparel industry, Courtney brings a...
Courtney Cruzan Shang Ke Ni serves as the Vice President of Operations & Product Development at brrr°, a pioneering company in fabric technology renowned for its innovative cooling solutions. With over 20 years of extensive experience in the textile and apparel industry, Courtney brings a wealth of expertise in technical product development and strategic business development across key markets, including North America, Western Europe, China, and Taiwan. Her role at brrr° is pivotal in maximizing supply chain strategies and streamlining operations, ensuring that the company not only meets but exceeds its profit margin goals.
At brrr°, Courtney is at the forefront of several key projects aimed at enhancing the company's patented fabric technology, which combines natural cooling minerals with active wicking and rapid drying capabilities. This innovative approach results in the Triple Chill Effect, providing consumers with an instant and lasting cooling sensation that is unmatched in the market. Courtney's leadership is instrumental in driving the go-to-market strategies that position brrr° as a leader in the textile industry, leveraging her skills in marketing strategy, merchandising, and customer relations to foster strong partnerships and expand the brand's reach.
Her fluency in Spanish and Chinese further enhances her ability to navigate diverse markets, allowing her to effectively communicate and collaborate with international partners. As a results-focused professional, Courtney is committed to innovating beneficial textile solutions that not only meet consumer needs but also set new standards in the industry. Her strategic vision and operational expertise continue to propel brrr° forward as a trailblazer in fabric technology.
