Courtney Cacatian serves as the Executive Director of the Charlottesville Albemarle County Convention and Visitors Bureau, where she plays a pivotal role in shaping the region's tourism strategy. With a focus on promoting the unique cultural and natural attractions of Charlottesville and Albemarle County, Courtney...
Courtney Cacatian serves as the Executive Director of the Charlottesville Albemarle County Convention and Visitors Bureau, where she plays a pivotal role in shaping the region's tourism strategy. With a focus on promoting the unique cultural and natural attractions of Charlottesville and Albemarle County, Courtney is dedicated to driving visitor engagement and enhancing the local economy through increased overnight stays and visitor spending. Her leadership comes at a crucial time, as she boldly undertook the challenge of revitalizing the area's image and tourism appeal following the events of August 2017.
Under her direction, the Bureau has launched several key projects aimed at redefining the visitor experience. These initiatives include innovative marketing campaigns that leverage online platforms and social media to connect with potential travelers, as well as community engagement efforts that foster collaboration between local businesses and stakeholders. Courtney's expertise in strategic planning and market analysis has been instrumental in identifying emerging trends and opportunities within the tourism sector, allowing the Bureau to adapt and thrive in a competitive landscape.
In addition to her role at the Bureau, Courtney is the author of "The Future of Destination Organizations," where she shares insights on the evolving nature of tourism management and the importance of adaptability in the face of changing visitor expectations. Her skills in public speaking and advertising further enhance her ability to advocate for the region, making her a prominent voice in the tourism industry. Through her vision and commitment, Courtney Cacatian continues to elevate the profile of Charlottesville and Albemarle County as a premier destination, ensuring sustainable growth and a vibrant future for the local community.
