Cory Matthews currently serves as the Vice President of Client Strategy at Crispin, where he leverages his extensive expertise in strategic marketing to drive impactful results for a diverse portfolio of clients. With a focus on developing and implementing innovative marketing strategies, Cory plays a...
Cory Matthews currently serves as the Vice President of Client Strategy at Crispin, where he leverages his extensive expertise in strategic marketing to drive impactful results for a diverse portfolio of clients. With a focus on developing and implementing innovative marketing strategies, Cory plays a pivotal role in enhancing brand recognition and revenue growth across various sectors. His leadership is instrumental in guiding a talented team of account directors and subject matter experts, ensuring the delivery of best-in-class services that encompass digital media, creative solutions, web development, and influencer marketing strategies.
At Crispin, Cory is not only responsible for overseeing the P&L success of his portfolio but also for fostering client satisfaction and spearheading business development initiatives. His meticulous approach to market research and data analysis enables him to identify emerging trends and consumer insights, which inform the strategic direction of marketing initiatives. By liaising with third-party service providers, Cory ensures that Crispin remains at the forefront of industry advancements, integrating cutting-edge solutions that meet the evolving needs of clients.
Cory's proficiency in strategic media relations, SEM, online advertising, and social media marketing further enhances his ability to craft comprehensive marketing strategies that resonate with target audiences. His commitment to process improvement and team management fosters a collaborative environment where creativity and innovation thrive. As a result, Cory Matthews exemplifies the qualities of a forward-thinking leader in the marketing landscape, dedicated to driving success for both his clients and his team.
