Colter Rios serves as the District Sales Manager at 24 Hour Fitness, where he leverages his extensive experience in district management to drive sales performance and enhance member engagement across multiple club locations. With a solid educational foundation and a proven track record in stakeholder...
Colter Rios serves as the District Sales Manager at 24 Hour Fitness, where he leverages his extensive experience in district management to drive sales performance and enhance member engagement across multiple club locations. With a solid educational foundation and a proven track record in stakeholder collaboration, Colter excels in fostering mutually beneficial agreements that prioritize customer satisfaction. His role involves not only overseeing sales operations but also implementing innovative strategies that align the Sales, Fitness, and Operations teams to deliver an exceptional member experience.
One of Colter's key projects includes the development and execution of a comprehensive training program for Internal General Manager trainees, which has significantly improved leadership capabilities within the organization. His creative and influential leadership style has empowered team members to excel, resulting in a cohesive environment that promotes continuous process improvement. Colter’s expertise in financial analysis and performance management has been instrumental in identifying growth opportunities, optimizing resource allocation, and ultimately contributing to the club's financial success.
Colter's commitment to team leadership and development is evident in his hands-on approach to mentoring and coaching staff, ensuring that each member of the team is equipped with the skills necessary to thrive in a competitive fitness landscape. His ability to communicate effectively and build strong interpersonal relationships has fostered a culture of collaboration and accountability, driving both individual and team performance. As a customer-focused leader, Colter Rios continues to make significant strides in enhancing the overall member experience at 24 Hour Fitness, positioning the organization for sustained growth and success in the fitness industry.
