Colleen Levy serves as the Vice President of Marketing for Sponsorships and the Central Region at Cox Communications, where she leverages over 30 years of extensive experience in the communications industry to drive innovative marketing strategies. In her current role, Colleen leads a national sponsorship...
Colleen Levy serves as the Vice President of Marketing for Sponsorships and the Central Region at Cox Communications, where she leverages over 30 years of extensive experience in the communications industry to drive innovative marketing strategies. In her current role, Colleen leads a national sponsorship strategy and activation team that spans 13 states, focusing on identifying and cultivating strategic partnerships that enhance brand visibility and consumer engagement. Her expertise in integrated marketing and sponsorship strategy allows her to negotiate impactful contracts and develop multifaceted campaigns that resonate with diverse audiences.
Colleen is a change agent at heart, adept at recognizing market opportunities and crafting tailored strategies that align with Cox Communications' overarching goals. She plays a pivotal role in collaborating with local operations teams, ensuring that marketing initiatives are not only strategically sound but also operationally executable. By harnessing her skills in digital marketing and CRM, Colleen creates immersive in-person and digital experiences that drive brand value and foster customer loyalty.
Key projects under her leadership include high-profile sponsorship activations that integrate advertising, product marketing, and marketing communications, showcasing her ability to lead cross-functional teams toward a common goal. Colleen's commitment to competitive analysis and strategic planning has positioned her as a thought leader in the industry, making her an invaluable asset to Cox Communications as they navigate the ever-evolving landscape of consumer engagement and brand activation.
