Colleen Henderson serves as the Director of Marketing for CVS Specialty, where she plays a pivotal role in shaping the marketing strategies that drive the growth of the specialty business, which is integral to CVS Health's overarching goal of achieving a $50B+ revenue target. With...
Colleen Henderson serves as the Director of Marketing for CVS Specialty, where she plays a pivotal role in shaping the marketing strategies that drive the growth of the specialty business, which is integral to CVS Health's overarching goal of achieving a $50B+ revenue target. With a robust background in both healthcare and financial services, Colleen excels in developing and executing data-driven marketing initiatives that resonate with both B2B and B2C audiences. Her strategic vision is complemented by her expertise in audience journey mapping, allowing her to create tailored experiences that enhance customer engagement and satisfaction.
In her current role, Colleen is responsible for determining departmental objectives and key results, ensuring that her team is aligned with the company’s strategic goals. She leads the annual strategic planning process, meticulously setting benchmarks and reviewing progress quarterly with senior leadership to drive accountability and performance. Colleen’s commitment to fostering cross-functional team collaboration is evident in her ability to manage agency partnerships effectively, ensuring that all marketing efforts are cohesive and impactful.
Key projects under her leadership include the orchestration of integrated marketing campaigns that leverage competitive and market analysis to identify growth opportunities. Colleen is also adept at budget oversight and demand generation, skills that are crucial for launching new products in a highly competitive landscape. By staying ahead of market trends and embracing innovative digital marketing strategies, Colleen Henderson continues to position CVS Specialty as a leader in the healthcare sector, driving meaningful change and process improvements that benefit both the organization and its customers.
