Colin Sanderson serves as the Director of Sales and Marketing at Eagle Ridge Resort and Spa, where he leverages over 25 years of extensive experience in the hospitality industry. His role encompasses the strategic oversight and management of all sales activities, including catering, guest room...
Colin Sanderson serves as the Director of Sales and Marketing at Eagle Ridge Resort and Spa, where he leverages over 25 years of extensive experience in the hospitality industry. His role encompasses the strategic oversight and management of all sales activities, including catering, guest room bookings, meetings, golf operations, and spa services. Colin's expertise in yield management and contract negotiation has been instrumental in driving revenue growth and enhancing customer satisfaction across the resort's diverse offerings.
At Eagle Ridge, Colin has spearheaded key projects that focus on elevating the guest experience and maximizing profitability. Collaborating closely with the executive team and corporate office, he has successfully developed and implemented annual sales goals and objectives that align with the resort's vision. His innovative marketing strategies have not only increased brand visibility but have also positioned Eagle Ridge as a premier destination for both leisure and corporate travelers throughout the Midwest.
Colin's proficiency in catering and tourism has allowed him to cultivate strong relationships with local businesses and event planners, further expanding the resort's reach in the competitive hospitality market. His commitment to excellence is evident in his meticulous approach to budget management and his ability to identify strategic revenue opportunities. As a visionary leader, Colin Sanderson continues to set the standard for sales and marketing excellence at Eagle Ridge Resort and Spa, ensuring that it remains a top choice for guests seeking a memorable getaway.
