Colin Martinho currently serves as the Growth Marketing Manager at YourStride, where he plays a pivotal role in driving the company’s marketing strategies and initiatives. With a strong background in the internet industry, Colin leverages his expertise in Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising,...
Colin Martinho currently serves as the Growth Marketing Manager at YourStride, where he plays a pivotal role in driving the company’s marketing strategies and initiatives. With a strong background in the internet industry, Colin leverages his expertise in Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and analytics to enhance brand visibility and customer engagement for the UK’s leading personal alarm watch service. His innovative approach to lead generation has been instrumental in positioning YourStride as a trusted provider of personal safety solutions, ensuring that individuals can access help quickly and efficiently, whether at home or on the go.
At YourStride, Colin has spearheaded several key projects aimed at optimizing the customer journey and increasing conversion rates. By utilizing advanced web analytics tools, he has been able to identify user behavior patterns and implement targeted marketing campaigns that resonate with the audience. His proficiency in Google Analytics allows him to track performance metrics meticulously, enabling data-driven decisions that enhance marketing effectiveness. Furthermore, Colin's leadership skills foster a collaborative environment where cross-functional teams can thrive, ensuring that marketing efforts align seamlessly with business development goals.
Colin's academic background, with a degree in English from the University of Southampton and professional training from General Assembly, enriches his ability to craft compelling narratives that connect with customers on a deeper level. His commitment to customer service and business analysis ensures that YourStride not only meets but exceeds customer expectations, solidifying its reputation as a leader in personal safety technology. Through his strategic vision and dedication, Colin continues to propel YourStride forward in a competitive landscape, making personal safety accessible and reliable for everyone.
