Colin Jeffries serves as the Vice President of Marketing & Communications at BrightView, where he is at the forefront of transforming healthcare marketing in the addiction treatment sector. With a passion for leveraging modern marketing strategies to make a meaningful impact, Colin leads an award-winning...
Colin Jeffries serves as the Vice President of Marketing & Communications at BrightView, where he is at the forefront of transforming healthcare marketing in the addiction treatment sector. With a passion for leveraging modern marketing strategies to make a meaningful impact, Colin leads an award-winning team dedicated to addressing the addiction epidemic—one of the most pressing health crises of our time. His role involves not only strategic planning and market research but also the development of innovative marketing communications that resonate with individuals, families, and communities in need of support.
Colin's expertise in healthcare marketing is pivotal as BrightView scales its operations nationally, aiming to bring help, hope, and healing to those affected by addiction. He recognizes that traditional marketing tactics often fall short in this sensitive field, which is why he advocates for a more integrated approach that breaks down silos and fosters collaboration across departments. By employing data-driven strategies and emphasizing authentic storytelling, Colin ensures that BrightView's messaging is not only impactful but also compassionate, effectively guiding individuals toward recovery.
Under his leadership, BrightView has implemented cutting-edge advertising campaigns and email marketing initiatives that have significantly increased awareness and engagement. Colin’s commitment to business strategy and management has empowered his team to innovate continuously, ensuring that their marketing efforts are as dynamic as the needs of the communities they serve. Through his work, Colin Jeffries exemplifies how strategic healthcare marketing can be a powerful force for change, ultimately helping to save lives and transform communities.
