Cloris Wu is a Principal at Strategy&, part of the PwC network, where she leverages her extensive expertise in consumer goods and retail to drive transformative strategies for clients across various sectors. With a keen focus on fast-moving consumer goods (FMCG), durable goods such as...
Cloris Wu is a Principal at Strategy&, part of the PwC network, where she leverages her extensive expertise in consumer goods and retail to drive transformative strategies for clients across various sectors. With a keen focus on fast-moving consumer goods (FMCG), durable goods such as apparel and cosmetics, and the rapidly evolving landscape of consumer electronics and retail—including new retail models, online-to-offline (O2O) strategies, and eCommerce—Cloris is at the forefront of helping organizations navigate complex market dynamics.
Her current role involves leading key projects that emphasize commercial due diligence and market entry strategies, enabling clients to make informed decisions in competitive environments. Cloris's proficiency in marketing strategy and market assessment is complemented by her experience in healthcare, where she has worked with pharmaceutical companies, consumer healthcare brands, and medical device manufacturers. This diverse background equips her with a unique perspective on the intersection of consumer behavior and industry trends.
In addition to her consumer-focused initiatives, Cloris is also deeply involved in projects related to industrial goods and automotive sectors, particularly in the realms of intelligent manufacturing and Industry 4.0. Her skills in organizational design, financial modeling, and valuation are instrumental in guiding clients through mergers and acquisitions, ensuring they achieve sustainable growth and operational excellence. Cloris Wu's multifaceted expertise not only positions her as a trusted advisor but also as a catalyst for innovation and strategic advancement in an ever-evolving marketplace.
