Claudio Rocco serves as the Group Account Director at Universal McCann (UM) Italy, where he plays a pivotal role in shaping and executing innovative communication strategies for a diverse portfolio of clients. With a wealth of experience in the advertising industry, Claudio leads three dynamic...
Claudio Rocco serves as the Group Account Director at Universal McCann (UM) Italy, where he plays a pivotal role in shaping and executing innovative communication strategies for a diverse portfolio of clients. With a wealth of experience in the advertising industry, Claudio leads three dynamic teams comprising 23 professionals, effectively managing approximately 50% of the agency's client portfolio. His expertise lies in fostering strong client relationships and ensuring their satisfaction, while also focusing on the professional growth and objectives of his team members.
In his current role, Claudio is deeply involved in the strategic planning and execution of high-impact marketing communications that leverage both online and offline channels. His collaborative approach with global marketing managers allows him to define and implement tailored strategies that drive performance and visibility. Claudio is particularly adept at integrating unconventional partnerships and innovative solutions into his campaigns, ensuring that clients stand out in a competitive marketplace.
Claudio's skill set encompasses a wide range of competencies, including media planning, brand strategy, and leadership. His fluency in English and French further enhances his ability to connect with international clients and stakeholders. As a thought leader in the industry, Claudio continuously seeks to push the boundaries of traditional advertising, embracing new technologies and trends to deliver exceptional results. His commitment to excellence and passion for marketing make him a valuable asset to UM Italy and its clients, as he navigates the ever-evolving landscape of advertising with strategic vision and creativity.
