Claudine Petit serves as the Digital Go-to-Market Lead for Central and Northern Europe at Organon, where she leverages her extensive 15 years of experience in B2B and B2C strategic marketing to drive impactful digital initiatives across multiple therapeutic areas. Her role encompasses a broad spectrum...
Claudine Petit serves as the Digital Go-to-Market Lead for Central and Northern Europe at Organon, where she leverages her extensive 15 years of experience in B2B and B2C strategic marketing to drive impactful digital initiatives across multiple therapeutic areas. Her role encompasses a broad spectrum of responsibilities, from developing and executing innovative omnichannel marketing strategies to spearheading lead generation efforts that align with Organon’s mission to improve women's health. Claudine's expertise in digitalization and corporate strategy has been pivotal in transforming traditional marketing approaches into agile, data-driven practices that resonate with today’s dynamic healthcare landscape.
In her current position, Claudine is responsible for orchestrating comprehensive marketing campaigns across key markets, including Germany, the UK, Ireland, and the Nordic countries. She is adept at utilizing global account-based marketing techniques to tailor messaging and engagement strategies that meet the unique needs of diverse customer segments. Her commitment to enhancing marketing communications ensures that Organon’s value propositions are effectively conveyed, fostering deeper connections with healthcare professionals and stakeholders alike.
Claudine's focus on the future of work trends allows her to integrate sustainable business strategies into her marketing framework, ensuring that Organon not only meets current market demands but also anticipates future challenges. Her proficiency in multichannel marketing strategies, email marketing, and sales leadership further enhances her ability to drive results and contribute to the overall growth of the organization. With a keen eye on innovation and a passion for empowering women’s health, Claudine Petit is at the forefront of shaping the digital marketing landscape within the pharmaceutical sector in Central and Northern Europe.
