As the Director of Global Marketing at Adirondack Studios, Clara Rice leverages her extensive 20 years of experience in marketing, communications, and business development to drive innovative strategies that elevate the company’s brand on a global scale. In her role, Clara serves as the chief...
As the Director of Global Marketing at Adirondack Studios, Clara Rice leverages her extensive 20 years of experience in marketing, communications, and business development to drive innovative strategies that elevate the company’s brand on a global scale. In her role, Clara serves as the chief brand ambassador, crafting compelling narratives that not only celebrate the achievements of ADKS’s diverse teams but also inspire potential talent to join the organization. She is at the forefront of developing three interrelated marketing strategies: "Marketing that Celebrates," which focuses on internal marketing initiatives that foster a strong company culture; "Marketing that Connects," aimed at engaging with clients and partners through targeted campaigns; and "Marketing that Innovates," which emphasizes cutting-edge digital marketing techniques, including SEO and content marketing, to enhance ADKS's visibility in the competitive landscape of theme park and attraction design.
Clara's leadership extends beyond traditional marketing; she is deeply committed to promoting diversity and inclusion within the organization. By integrating these values into her marketing strategies, she not only strengthens the brand’s reputation but also aligns with the growing demand for socially responsible business practices. Her expertise in corporate fundraising and contract negotiation further enhances her ability to secure strategic partnerships that bolster ADKS's market position. Under Clara's guidance, Adirondack Studios is poised to not only showcase its creative prowess but also to cultivate a vibrant community that reflects the values of innovation, collaboration, and excellence in the global entertainment industry.
