Claire McLaughlin is a dynamic multi-media specialist at the British Music Experience, where her innovative approach and strategic mindset have positioned her as a key player in the music exhibition landscape. Currently, Claire is instrumental in the successful transfer of a leading music exhibition to...
Claire McLaughlin is a dynamic multi-media specialist at the British Music Experience, where her innovative approach and strategic mindset have positioned her as a key player in the music exhibition landscape. Currently, Claire is instrumental in the successful transfer of a leading music exhibition to Liverpool, collaborating with a diverse array of partners, including Somerset House, the Liverpool Tourist Board, Liverpool Council, Universal Music, and the O2. This high-profile project not only showcases her expertise in content strategy and operations management but also highlights her ability to foster strong relationships with stakeholders across the industry.
With a keen focus on enhancing visitor engagement, Claire leverages her skills in social media marketing and search engine optimization to amplify the exhibition's reach and impact. Her commitment to diversity and inclusion ensures that the narratives presented resonate with a broad audience, reflecting the rich tapestry of British music history. Claire's background in telecommunications and account management further enhances her ability to navigate the complexities of multi-channel communication, ensuring that the exhibition is not only a visual feast but also a compelling storytelling experience.
As a commercially astute innovator, Claire is adept at identifying new business development opportunities that align with the British Music Experience’s mission. Her creative direction and operational expertise are pivotal in curating immersive experiences that celebrate the legacy of British music while engaging a new generation of enthusiasts. Through her work, Claire continues to redefine the role of multi-media in cultural exhibitions, making significant contributions to the music industry and the broader cultural landscape.
