Claire Dickinson is a seasoned Visual Merchandising Editor at WGSN, where her expertise in fashion, design, and lifestyle trends converges to shape the future of retail experiences. With eight years of global trends experience, Claire plays a pivotal role within the Market Intelligence team, specializing...
Claire Dickinson is a seasoned Visual Merchandising Editor at WGSN, where her expertise in fashion, design, and lifestyle trends converges to shape the future of retail experiences. With eight years of global trends experience, Claire plays a pivotal role within the Market Intelligence team, specializing in visual merchandising and store design. Her keen eye for innovative displays allows her to compile comprehensive reports that showcase the most striking VM concepts from around the world, providing invaluable insights for brands looking to elevate their in-store presence.
In her current role, Claire not only writes and edits content but also commissions pieces that delve into the nuances of effective merchandising strategies. Her trend forecast reports are essential resources for creative teams, offering guidance on everything from lighting and props to mannequin styling and layout optimization. By analyzing emerging trends and consumer behaviors, Claire helps brands stay ahead of the curve, ensuring they create visually compelling environments that resonate with their target audiences.
Her proficiency in fashion writing, photography, and styling, combined with her technical skills in Adobe Photoshop and HTML, enables her to produce visually engaging content that captures the essence of contemporary retail design. Claire's passion for visual storytelling and her commitment to pushing the boundaries of merchandising make her a vital asset to WGSN and the broader fashion and design community. As she continues to explore the intersection of creativity and commerce, Claire remains dedicated to inspiring brands to craft unforgettable shopping experiences that reflect the latest trends and consumer desires.
