Cival Lubbe serves as the Creative Director at Currents.co, where he leverages his extensive expertise in branding and identity to spearhead innovative projects that redefine consumer experiences. With a strong foundation in product marketing and strategic planning, Cival is at the forefront of rethinking drinking...
Cival Lubbe serves as the Creative Director at Currents.co, where he leverages his extensive expertise in branding and identity to spearhead innovative projects that redefine consumer experiences. With a strong foundation in product marketing and strategic planning, Cival is at the forefront of rethinking drinking through his work with AWA, a brand dedicated to modernizing homemade beverages. His role encompasses a holistic approach to brand-driven creative strategies, focusing on identifying product-market fit and nurturing new product lines from inception to launch.
At Currents.co, Cival leads a dynamic creative studio that specializes in the intersection of design and market research, ensuring that each product not only resonates with consumers but also stands out in a competitive landscape. His portfolio showcases a diverse range of successful branding initiatives and marketing campaigns that have propelled various products into the spotlight. Cival’s leadership skills are instrumental in fostering collaboration among cross-functional teams, driving both creativity and strategic execution.
With a keen eye for social media trends and a deep understanding of consumer behavior, Cival is adept at crafting compelling narratives that engage audiences and elevate brand presence. His public speaking engagements further highlight his thought leadership in the industry, as he shares insights on the evolving landscape of branding and product marketing. As he continues to push boundaries at Currents.co, Cival Lubbe remains committed to creating impactful brands that not only meet market demands but also inspire a new generation of consumers. For a closer look at his work, visit his portfolio at www.cival.co.
