Chuka Chike-Obi serves as the Product Director for Global Jordan Apparel at Nike, where he leverages over 15 years of experience in product management, merchandising, and strategic leadership to drive significant growth within the brand. In his current role, Chuka leads a dynamic team of...
Chuka Chike-Obi serves as the Product Director for Global Jordan Apparel at Nike, where he leverages over 15 years of experience in product management, merchandising, and strategic leadership to drive significant growth within the brand. In his current role, Chuka leads a dynamic team of seasoned Product Line Managers, focusing on the development and execution of innovative strategies for a diverse range of product categories, including Inline Basketball Apparel, Golf Apparel, and Signature Athlete Apparel for prominent figures such as Luka Doncic, Jayson Tatum, and Zion Williamson.
Chuka’s expertise in analyzing consumer behavior and market trends allows him to forecast accurately and identify key opportunities for revenue enhancement. His strategic vision is complemented by a deep understanding of fashion management and e-commerce, enabling him to create compelling assortments that resonate with both men’s and women’s segments. Under his leadership, the team is not only tasked with driving sales for Promo & Licensed Apparel but also with setting a long-term strategy that aligns with Nike’s overarching goals.
With a proven track record in gross margin analysis and product road mapping, Chuka is adept at balancing creativity with data-driven decision-making. His strong leadership skills foster a collaborative environment that encourages innovation and excellence, ensuring that the Jordan brand remains at the forefront of the athletic apparel market. By integrating strategic communications with a keen understanding of consumer insights, Chuka continues to elevate the Jordan Apparel line, solidifying its position as a leader in both performance and lifestyle segments.
