Chrystal Sisco is a dynamic leader in the digital advertising landscape, currently serving as Vice President of Operations at Strategus, a pioneering force in Connected TV (CTV) advertising. With a robust background in team development and operational excellence, Chrystal has a proven track record of...
Chrystal Sisco is a dynamic leader in the digital advertising landscape, currently serving as Vice President of Operations at Strategus, a pioneering force in Connected TV (CTV) advertising. With a robust background in team development and operational excellence, Chrystal has a proven track record of building high-performing teams that deliver exceptional results for local, regional, and national clients. Since her promotion in January 2022, she has taken on the critical responsibility of defining and executing operational strategies that facilitate scalable growth and enhance client satisfaction.
At Strategus, Chrystal oversees both Account Management and Ad Operations, where her strategic insights are instrumental in identifying opportunities for automation and process efficiencies. She leverages cutting-edge technology to implement cross-media measurement solutions, ensuring that clients receive comprehensive insights into their advertising performance. Her role requires adept project management and cross-functional collaboration, enabling her to align resources effectively and execute plans that drive operational success.
Chrystal's expertise extends to contract negotiation and media planning, where her adaptability and creative problem-solving skills shine. She is dedicated to fostering a culture of continuous improvement within her teams, empowering them to navigate the ever-evolving landscape of online advertising. By prioritizing customer satisfaction and leveraging her extensive network, Chrystal is not only enhancing the operational capabilities of Strategus but also positioning the company as a leader in the competitive CTV market. Her commitment to excellence and innovation is a testament to her role as a driving force behind the company’s growth and success.
