Christopher Richards currently serves as the Vice President of International Licensing at PVH Corp., where he plays a pivotal role in steering the global strategies for iconic brands such as Tommy Hilfiger and Calvin Klein. With a robust portfolio that encompasses 50 countries across the...
Christopher Richards currently serves as the Vice President of International Licensing at PVH Corp., where he plays a pivotal role in steering the global strategies for iconic brands such as Tommy Hilfiger and Calvin Klein. With a robust portfolio that encompasses 50 countries across the APAC and LATAM regions, Christopher is responsible for an impressive $4.6 billion in retail sales equivalent (RSE) and holds full P&L accountability. His leadership extends to overseeing a vast network of over 1,000 retail sites, which collectively manage 50,000 points of sale, demonstrating his capacity for operational excellence and strategic execution.
In his current role, Christopher is instrumental in driving revenue growth and enhancing brand visibility through innovative licensing strategies. His expertise in digital brand building has been crucial in adapting to the rapidly evolving retail landscape, particularly in leveraging social media marketing and e-commerce platforms to engage consumers effectively. He collaborates closely with a talented team of eight Vice Presidents and Senior Directors, providing them with strategic direction that aligns with PVH Corp.'s vision for sustainable growth and market expansion.
Christopher's extensive background in luxury brand management, combined with his analytical skills and project management acumen, enables him to execute complex turnarounds and elevate brand positioning in competitive markets. His proficiency in visual merchandising and product development further enhances his ability to create compelling retail experiences that resonate with consumers. As a seasoned executive, Christopher Richards continues to shape the future of luxury retail through strategic planning and innovative marketing initiatives, solidifying his reputation as a leader in the industry.
