Christopher Guo is a seasoned marketing professional with over a decade of experience in Marketing and Sales management, currently serving as the Marketing Director at Edipresse. In this pivotal role, he spearheads the marketing initiatives for Edipresse in mainland China, focusing on brand construction and...
Christopher Guo is a seasoned marketing professional with over a decade of experience in Marketing and Sales management, currently serving as the Marketing Director at Edipresse. In this pivotal role, he spearheads the marketing initiatives for Edipresse in mainland China, focusing on brand construction and innovative marketing strategies that resonate with local audiences. Christopher leads a dynamic team of eight, encompassing specialists in CRM, event management, public relations, and branding, all working collaboratively to enhance the company’s market presence.
His expertise in CRM is particularly noteworthy, as he has been instrumental in designing and optimizing terminal market CRM strategies that drive customer engagement and retention. With a deep understanding of call center operations and crisis public relations, Christopher ensures that Edipresse maintains a robust relationship with its clientele, even in challenging situations. His strategic approach to market management is complemented by his proficiency in e-marketing, where he oversees online business development and promotional activities, including website optimization and content marketing through blogs and social media channels.
Fluent in Chinese, French, and Spanish, Christopher leverages his multilingual skills to navigate diverse markets and foster international partnerships. His comprehensive knowledge in market research, brand management, and marketing strategy positions him as a key player in the competitive landscape of the publishing and media industry. Under his leadership, Edipresse is poised to not only enhance its brand visibility but also to set new benchmarks in customer engagement and market innovation.
