Christopher Decarlo serves as the CDP Lead and Product Owner at JPMorgan Chase & Co., where he plays a pivotal role in enhancing the bank's customer engagement through innovative email deployment and data management strategies. With a Bachelor’s of Science degree from the College of...
Christopher Decarlo serves as the CDP Lead and Product Owner at JPMorgan Chase & Co., where he plays a pivotal role in enhancing the bank's customer engagement through innovative email deployment and data management strategies. With a Bachelor’s of Science degree from the College of Computing and Informatics at Drexel University, Christopher has cultivated a robust skill set that bridges the gap between information systems and computer science. His expertise is particularly evident in his role as the Subject Matter Expert for M2M, JPMorgan Chase’s custom-built email deployment and customer data platform, where he leads the charge in optimizing customer communications.
In his capacity as Product Owner, Christopher is responsible for managing the development team’s JIRA board, ensuring that projects are executed efficiently and align with strategic marketing objectives. His meticulous attention to detail is reflected in his oversight of the quality assurance process for hundreds of email templates produced annually for various marketing campaigns. This involves constant collaboration with marketers and cross-functional teams, allowing him to leverage his skills in audience segmentation and data analytics to deliver targeted messaging that resonates with clients.
Christopher’s technical proficiency extends to tools such as Snowflake, Salesforce Marketing Cloud, SQL, and Oracle SQL Developer, enabling him to analyze customer data effectively and drive actionable insights. His familiarity with HTML and AMPscript further enhances his ability to create dynamic and engaging email content. As he continues to navigate the complexities of digital marketing within the financial services sector, Christopher remains committed to leveraging technology to foster deeper customer relationships and drive business growth at JPMorgan Chase.
