Christine Susa serves as the Director of Marketing & Communications at the Pasadena Convention & Visitors Bureau, where she plays a pivotal role in shaping the marketing and communications strategy for the Pasadena Center Operating Company. With a robust background in nonprofit leadership, Christine specializes...
Christine Susa serves as the Director of Marketing & Communications at the Pasadena Convention & Visitors Bureau, where she plays a pivotal role in shaping the marketing and communications strategy for the Pasadena Center Operating Company. With a robust background in nonprofit leadership, Christine specializes in destination marketing and community development, making her an invaluable asset to the organization. Her expertise encompasses a wide array of skills, including branding, research and insights, and strategic planning, all of which are essential for promoting Pasadena as a premier destination for visitors and events.
In her current role, Christine is responsible for developing the destination brand and executing a comprehensive public relations strategy that elevates Pasadena’s profile on both a local and national scale. She adeptly manages internal and external communications, ensuring that messaging is consistent and impactful across all platforms. One of her key projects includes the revitalization of the Pasadena Convention Center’s marketing materials, which has significantly enhanced the venue's appeal to corporate clients and event planners. Additionally, Christine is instrumental in cultivating strategic relationships with local businesses, government entities, and community organizations, fostering collaboration that benefits the entire region.
Her proficiency in social media and corporate communications allows her to engage effectively with diverse audiences, while her strong public speaking skills enable her to represent the bureau at industry conferences and community events. Christine’s commitment to excellence in marketing and her passion for community engagement position her as a leader in the field, driving initiatives that not only promote Pasadena but also contribute to its vibrant cultural landscape.
