Christine Shaw, as the Chief Executive Officer and President of Naylor Association Solutions, brings over two decades of executive and board-level experience to the forefront of the media, events, and B2B sectors. Under her visionary leadership, Naylor has solidified its position as a premier provider...
Christine Shaw, as the Chief Executive Officer and President of Naylor Association Solutions, brings over two decades of executive and board-level experience to the forefront of the media, events, and B2B sectors. Under her visionary leadership, Naylor has solidified its position as a premier provider of member engagement and non-dues revenue solutions tailored specifically for associations. Christine is dedicated to driving growth and innovation, ensuring that Naylor not only meets the evolving needs of its clients but also anticipates future trends in the association market.
In her current role, Christine spearheads key strategic initiatives that enhance Naylor’s offerings, focusing on the integration of cutting-edge technology and data-driven insights to optimize member engagement. Her expertise in advertising, marketing, and content strategy has been instrumental in developing comprehensive solutions that empower associations to thrive in a competitive landscape. Notably, Christine has led transformative projects that leverage online advertising, email marketing, and multimedia content to create impactful communication channels for associations, ultimately driving increased member satisfaction and retention.
Christine’s leadership style fosters a culture of collaboration and innovation, encouraging her team to explore new avenues for growth and excellence. Her commitment to professional development and mentorship within the organization not only enhances team capabilities but also strengthens Naylor’s overall market position. As a thought leader in the industry, Christine continues to advocate for the importance of strategic partnerships and community engagement, ensuring that Naylor remains at the forefront of delivering exceptional value to associations across the country.
