Christine Gard serves as the Vice President of Sales at Daymon, where she plays a pivotal role in driving growth and innovation within the consumer packaged goods (CPG) sector. With a robust background in grocery and private label sales, Christine leads a dynamic team of...
Christine Gard serves as the Vice President of Sales at Daymon, where she plays a pivotal role in driving growth and innovation within the consumer packaged goods (CPG) sector. With a robust background in grocery and private label sales, Christine leads a dynamic team of six direct reports and 145 indirect reports across Texas and Mexico, overseeing a substantial $1.5 billion sales budget. Her strategic vision is complemented by her hands-on approach to managing a $20 million revenue budget generated through partnerships with over 350 supplier partners.
At Daymon, Christine is instrumental in ideation and the development of sales strategies that align with market trends and consumer preferences. Her expertise in key account development, shopper marketing, and trade marketing enables her to craft compelling merchandising and retail execution plans that resonate with both retailers and consumers. By leveraging data insights from Nielsen and employing effective pricing and segmentation strategies, she ensures that her team consistently delivers profitable results.
Christine is passionate about building high-performing teams, focusing on talent development, organizational alignment, and employee training. She fosters a culture of collaboration and innovation, which not only enhances team performance but also drives operational efficiencies and cost savings. Her commitment to recruiting and retaining top talent has established a resilient workforce capable of navigating the complexities of the CPG landscape. Through her leadership, Christine Gard exemplifies the blend of vision and execution necessary to thrive in today's competitive market, making her a key asset to Daymon and the broader industry.
