Christine Ford serves as the Global Senior Director of Product Management at Choreograph, a key division of GroupM under WPP, where she is at the forefront of transforming digital advertising through innovative technology solutions. In her current role, Christine oversees the development of a unified...
Christine Ford serves as the Global Senior Director of Product Management at Choreograph, a key division of GroupM under WPP, where she is at the forefront of transforming digital advertising through innovative technology solutions. In her current role, Christine oversees the development of a unified platform that leverages Artificial Intelligence to optimize performance across various adtech platforms. Her expertise in digital strategy and data ethics enables her to craft a vision that not only enhances operational efficiency but also prioritizes user experience and data integrity.
Christine is passionate about driving innovation, particularly in the realm of Generative AI, where she continually tests new concepts and features to keep Choreograph ahead of the curve. Her leadership extends to building and managing a team of highly talented product managers and UX designers, fostering a culture of creativity and collaboration that is essential for navigating the complexities of the full software development lifecycle (SDLC).
With a proven track record in team building and cross-functional leadership, Christine excels in aligning diverse stakeholders around a common vision, ensuring that product development is both agile and responsive to market demands. Her commitment to optimization and her deep understanding of digital media and online marketing make her a pivotal figure in shaping the future of advertising technology. As she drives key projects forward, Christine remains dedicated to empowering her team to innovate and excel, ultimately delivering unparalleled value to clients and users alike.
