Christine Escoto serves as the Global Business Director at Tag, where she leverages her extensive 30 years of experience in marketing and account management to drive innovative solutions for clients, particularly in the pharmaceutical sector. In her current role, Christine oversees Creative Edge and OnSite...
Christine Escoto serves as the Global Business Director at Tag, where she leverages her extensive 30 years of experience in marketing and account management to drive innovative solutions for clients, particularly in the pharmaceutical sector. In her current role, Christine oversees Creative Edge and OnSite Creative, two fully staffed on-site creative partners for Pfizer. Under her leadership, these teams are dedicated to delivering top-tier external customer-facing creative services that not only enhance the speed to market but also achieve significant cost savings for Pfizer's Brand Marketing teams.
Christine’s expertise spans a wide array of skills, including CRM, project management, and marketing communications, making her a pivotal figure in the intersection of creativity and strategic execution. Her meticulous attention to detail and deep understanding of financial operations enable her to manage complex projects efficiently while ensuring that client expectations are consistently exceeded. She has successfully implemented product marketing strategies that resonate with target audiences, utilizing her knowledge in media relations and social media to amplify brand messaging.
Key projects under Christine's direction have included the integration of innovative marketing technologies and the development of comprehensive marketing campaigns that align with Pfizer’s strategic objectives. Her ability to foster strong vendor relations and collaborate with dynamic creative teams has resulted in impactful trade show presentations and direct mail initiatives that drive engagement and conversion. With a commitment to excellence and a passion for delivering results, Christine Escoto continues to shape the future of marketing within the pharmaceutical industry at Tag.
