Christine Bell Currence, as President and Owner of Badgley Mischka, has been instrumental in revitalizing one of the fashion industry's most iconic brands. Her journey began in 2008 when she secured the exclusive apparel license for Badgley Mischka, allowing her to cultivate a deep understanding...
Christine Bell Currence, as President and Owner of Badgley Mischka, has been instrumental in revitalizing one of the fashion industry's most iconic brands. Her journey began in 2008 when she secured the exclusive apparel license for Badgley Mischka, allowing her to cultivate a deep understanding of the brand's essence and market positioning. In 2016, she took a significant step forward by leading the acquisition of the brand from Iconix Brand Group, partnering with the original designers Mark Badgley and James Mischka. This strategic move not only solidified her commitment to the brand but also paved the way for innovative growth and expansion.
Under Christine's leadership, MJCLK LLC has emerged as a dynamic force in the global fashion landscape, focusing on the design, sale, distribution, and marketing of Badgley Mischka apparel. Her expertise in retail management, brand licensing, and merchandising has allowed the company to enhance its product offerings while maintaining the luxury and sophistication that the brand is known for. Christine's vision extends beyond traditional retail; she is adept at leveraging public relations and event management to create memorable brand experiences that resonate with consumers.
Key projects under her guidance include the introduction of new collections that blend contemporary trends with the brand's classic aesthetic, as well as strategic partnerships that have expanded Badgley Mischka's reach into new markets. With a keen eye for fashion and an unwavering commitment to excellence, Christine Currence continues to drive the brand forward, ensuring that Badgley Mischka remains synonymous with elegance and style in the competitive world of women's wear.
