Christina Rapsomanikis is a dynamic growth leader currently serving as the Global Vice President of Digital & e-Commerce at Mars, where she spearheads the Global Digital & e-Commerce Transformation Strategy Pillar across 21 markets. With a rich background in FMCG, Luxury Fashion, and Beauty, Christina...
Christina Rapsomanikis is a dynamic growth leader currently serving as the Global Vice President of Digital & e-Commerce at Mars, where she spearheads the Global Digital & e-Commerce Transformation Strategy Pillar across 21 markets. With a rich background in FMCG, Luxury Fashion, and Beauty, Christina has a proven track record of driving enterprise digital transformations that are deeply anchored in the voice of the consumer. Her approach shifts the paradigm from merely gathering data for insights to leveraging data as a strategic asset for actionable growth.
At Mars, Christina leads key projects that focus on enhancing digital capabilities and optimizing e-commerce platforms. One of her flagship initiatives is the Pet Care e-Commerce Transformational Project, which aims to redefine how consumers engage with pet products online. This project exemplifies her expertise in e-commerce optimization, digital store innovation, and the integration of advanced analytics tools. Christina is also instrumental in a comprehensive three-year data analytics tool reconstruction program, designed to enhance decision-making and drive performance across all digital touchpoints.
Her skills extend beyond technical capabilities; Christina is adept at digital capability development, skills and career pathing, and fostering a culture of innovation within teams. By leveraging her extensive experience in sales, key account management, and brand management, she ensures that Mars remains at the forefront of digital commerce trends. Christina’s leadership not only enhances Mars' competitive edge but also sets a benchmark for excellence in the ever-evolving landscape of digital and e-commerce.
