Christina Mevs, known affectionately as Mevs, serves as the Manager of Brand Strategy at The Trade Desk, where she plays a pivotal role in shaping the company's brand narrative and creative direction. With a keen eye for storytelling, Christina seamlessly integrates her passion for narrative...
Christina Mevs, known affectionately as Mevs, serves as the Manager of Brand Strategy at The Trade Desk, where she plays a pivotal role in shaping the company's brand narrative and creative direction. With a keen eye for storytelling, Christina seamlessly integrates her passion for narrative development into strategic branding initiatives, ensuring that The Trade Desk's message resonates with clients and partners alike. Her position within the internal marketing department allows her to collaborate closely with cross-functional teams, leveraging her project management skills to oversee key branding tasks that drive the company's vision forward.
Currently, Christina is spearheading several high-impact projects that focus on enhancing brand visibility and engagement. By utilizing her expertise in data measurement and lead generation, she crafts compelling presentations that not only highlight the effectiveness of The Trade Desk's advertising solutions but also tell a story that captivates stakeholders. Her leadership abilities shine through as she trains and mentors junior team members, fostering a culture of creativity and strategic thinking within the brand and creative team.
Christina's multifaceted skill set, which includes account management and storyboarding, positions her as a "jack of all trades" in the marketing landscape. She embraces the challenges of the ever-evolving digital advertising industry, always eager to learn and adapt. With a humble yet ambitious approach, Christina is dedicated to pushing the boundaries of brand strategy at The Trade Desk, ensuring that the company's narrative remains impactful and relevant in a competitive market.
