Christina Kennedy is a seasoned marketing professional currently serving as the Worldwide Partner Communications lead at Apple, where she plays a pivotal role in shaping the company’s communication strategies across key global markets, including India and China. With extensive experience in global communications within the...
Christina Kennedy is a seasoned marketing professional currently serving as the Worldwide Partner Communications lead at Apple, where she plays a pivotal role in shaping the company’s communication strategies across key global markets, including India and China. With extensive experience in global communications within the consumer electronics and consumer goods sectors, Christina has honed her expertise in both centralized and decentralized branding models, allowing her to effectively navigate the complexities of diverse market landscapes. Her previous responsibilities encompassed managing communications for the Middle East, Russia, Central Eastern Europe, and Turkey, where she successfully tailored messaging to resonate with varied cultural contexts and business environments.
In her current role, Christina is accountable for all B2B communications globally for Apple’s partners, ensuring that messaging aligns with the company’s overarching brand strategy while addressing the unique needs of each line of business (LOB). Her focus has previously included the Mac, iPad, and Accessories LOBs, where she led initiatives that enhanced partner engagement and drove collaborative marketing efforts. Christina’s skill set encompasses creative problem-solving, digital marketing, and interactive marketing, which she leverages to develop innovative communication strategies that foster strong relationships with partners. By executing comprehensive planning and strategy processes, she has consistently delivered impactful campaigns that elevate brand visibility and drive business growth. Her ability to blend creativity with strategic insight positions her as a key player in Apple’s global communications landscape, making her an invaluable asset to the company and its partners alike.
