As the Director of Integrated Marketing Communications at Great Wolf Lodge, Christie Savery plays a pivotal role in shaping the brand's narrative and enhancing its market presence. With a keen eye for creative direction and a strategic mindset, Christie leads initiatives that not only elevate...
As the Director of Integrated Marketing Communications at Great Wolf Lodge, Christie Savery plays a pivotal role in shaping the brand's narrative and enhancing its market presence. With a keen eye for creative direction and a strategic mindset, Christie leads initiatives that not only elevate brand awareness but also drive customer engagement across multiple channels. Her expertise in B2B marketing strategy and online advertising allows her to craft compelling campaigns that resonate with diverse audiences, ensuring that Great Wolf Lodge remains a top-of-mind destination for family vacations.
Christie's current projects include the development of innovative television advertisements and engaging photo shoots that capture the essence of the Great Wolf Lodge experience. By leveraging her skills in content strategy and brand development, she has successfully implemented omni-channel marketing strategies that integrate social media, consumer-facing platforms, and the company website. This holistic approach not only enhances guest engagement but also fosters a deeper connection with the brand, ultimately leading to increased customer acquisitions.
Her impressive track record in retail and online marketing, combined with her critical thinking abilities, empowers her to navigate the ever-evolving landscape of the hospitality industry. Christie’s passion for inspiring high-performance teams translates into a collaborative environment where creativity flourishes, driving peak productivity and innovative solutions. As she continues to guide the vision and mission of Great Wolf Lodge, Christie Savery remains committed to delivering exceptional marketing programs that contribute to the company’s growth and success.
