Christa Babcock is a dynamic and growth-focused leader at Accenture Song, where she serves as the Director of Account Management & Revenue Growth and Functional Lead for Comms, Media, and Tech Sales Capture. With a robust background in both B2B and B2C marketing, Christa excels...
Christa Babcock is a dynamic and growth-focused leader at Accenture Song, where she serves as the Director of Account Management & Revenue Growth and Functional Lead for Comms, Media, and Tech Sales Capture. With a robust background in both B2B and B2C marketing, Christa excels in orchestrating innovative strategies that drive substantial revenue growth and operational optimization. Her recent accomplishments include the development and implementation of a groundbreaking offering and go-to-market (GTM) strategy specifically tailored for the Communications, Media, and Technology vertical. This initiative not only accelerated the pipeline by an impressive $180 million within just nine months but also positioned Accenture Song as a formidable player in the rapidly evolving digital landscape.
Christa's expertise in sales management and digital marketing has been pivotal in securing over $15 million from digital transformation deals in a mere six-month timeframe. Her ability to identify product-market fit and leverage consumer insights allows her to build strong partnerships that align with aggressive business objectives. As a transformational leader, she is adept at team building and scaling revenue opportunities, ensuring that her teams are equipped to meet the demands of an ever-changing market. With a passion for creative problem-solving and global strategy execution, Christa is committed to driving success not just for her clients but also for the broader industry, making her a key asset at Accenture Song.
