As the President of Niagara Label Co., Chris Whitmarsh embodies a commitment to both the legacy of the family business and the cultivation of an employee-centric culture. With a robust background in marketing, sales processes, and direct sales, Chris leverages his expertise to drive innovative...
As the President of Niagara Label Co., Chris Whitmarsh embodies a commitment to both the legacy of the family business and the cultivation of an employee-centric culture. With a robust background in marketing, sales processes, and direct sales, Chris leverages his expertise to drive innovative projects that enhance operational efficiency and customer satisfaction. Under his leadership, Niagara Label Co. has embraced cutting-edge technologies in digital printing and flexographic processes, ensuring that the company remains at the forefront of the label manufacturing industry.
Chris is particularly passionate about product development and print management, focusing on creating high-quality, customized labeling solutions that meet the diverse needs of B2B clients. His strategic vision includes implementing sustainable practices that not only improve the company’s environmental footprint but also resonate with the values of modern consumers. By fostering a collaborative environment, Chris encourages his team to explore new ideas and approaches, ensuring that every employee feels valued and empowered.
Key projects under Chris's stewardship include the expansion of Niagara Label Co.'s digital printing capabilities, which has significantly increased production speed and flexibility. This initiative not only enhances the company’s competitive edge but also allows for greater customization in direct marketing campaigns, aligning with the evolving demands of the marketplace. Through his dedication to maintaining the family business's core values while embracing innovation, Chris Whitmarsh is not only preserving a legacy but also paving the way for a sustainable and prosperous future for Niagara Label Co.
