Chris O'Brien serves as the Vice President of Digital Marketing Technology at M&T Bank, where he leverages his extensive expertise in digital product management and marketing strategy to drive significant growth and operational efficiency. In his current role, Chris acts as the Senior Product Owner...
Chris O'Brien serves as the Vice President of Digital Marketing Technology at M&T Bank, where he leverages his extensive expertise in digital product management and marketing strategy to drive significant growth and operational efficiency. In his current role, Chris acts as the Senior Product Owner for the Marketing & Customer Experience (CX) Technology Agile release train, where he orchestrates the seamless integration of marketing technology (MarTech), advertising technology (AdTech), and sales enablement tools. His focus on enhancing customer experiences through data-driven insights and innovative digital strategies has positioned M&T Bank as a leader in the financial services sector.
Chris is passionate about building high-performing teams that excel in connecting people, processes, technology, and data. By applying agile methodologies, he fosters a collaborative environment that encourages creativity and rapid iteration, ensuring that projects are delivered on time and aligned with market needs. His deep understanding of user journeys and personalization allows him to craft tailored marketing solutions that resonate with B2B audiences, ultimately driving engagement and conversion.
Key projects under Chris's leadership include the implementation of advanced web analytics tools that provide actionable insights into customer behavior, as well as the development of user interface designs that enhance the digital experience. With a keen eye for ideas development and a strategic approach to digital transformation, Chris O'Brien continues to shape the future of marketing technology at M&T Bank, making a lasting impact on the organization and its customers.
