As the Director of National Accounts for the East Division at Disaronno International LLC, Chris Martin plays a pivotal role in shaping the company's strategic vision and driving growth in one of the most competitive markets in the beverage industry. With a robust background in...
As the Director of National Accounts for the East Division at Disaronno International LLC, Chris Martin plays a pivotal role in shaping the company's strategic vision and driving growth in one of the most competitive markets in the beverage industry. With a robust background in sales and marketing, Chris is adept at developing and implementing targeted strategies that not only enhance brand visibility but also foster sustainable growth across off-premise chains. His expertise in relationship building is instrumental in managing key accounts and cultivating partnerships that align with Disaronno's goals.
In his current role, Chris oversees business activities across the Eastern third of the United States, where he leverages his extensive knowledge of the beverage landscape to create innovative marketing programs designed to maximize sales and distribution. His strategic approach includes utilizing data analytics to identify market trends and consumer preferences, allowing him to tailor initiatives that resonate with target audiences. By focusing on direct store delivery and optimizing P&L management, Chris ensures that Disaronno remains competitive in the fast-moving consumer goods (FMCG) sector.
Key projects under Chris's leadership have included the launch of promotional campaigns that highlight Disaronno's unique Italian heritage, as well as collaborations with grocery chains to enhance product placement and visibility. His ability to navigate the complexities of national accounts while maintaining a keen eye on market dynamics has positioned Disaronno as a leader in the liqueur category. With a commitment to driving results through innovative solutions and strategic partnerships, Chris Martin continues to elevate the brand's presence and success in the Eastern U.S. market.
